Water footprint figures — 15,000 litres for a kilogram of beef, 140 litres for a cup of coffee — circulate widely. They come from real research, and they are almost always presented without the three qualifications that determine what they mean.

The three colours

Green water
Rainfall consumed by a crop as it grows. It was never abstracted from a river or aquifer, and in a rain-fed system it would largely have evaporated anyway.
Blue water
Surface or groundwater abstracted for irrigation and consumed. This is the water that competes with other users, and it is the number that matters for scarcity.
Grey water
A theoretical volume of water that would be needed to dilute pollution from production to acceptable concentrations. No such water is actually used. It is a pollution indicator expressed in volume units.
Indicative global average water footprints
ProductTotal footprint (litres/kg)Note
Beef~15,400Dominated by feed crop green water; varies enormously between grass-fed and feedlot systems
Sheep meat~10,400
Pork~6,000
Chicken~4,300
Cheese~5,600
Nuts~9,000Almonds in irrigated arid regions have a high blue water share, unlike most of this table
Rice~2,500High blue water share where irrigated
Wheat~1,800
Cotton (fibre)~10,000Historically the driver of the Aral Sea diversion
Coffee (roasted)~18,900Roughly 140 litres per cup
Chocolate~17,000
Milk~1,000Per kilogram
Vegetables~300

Global averages from the Water Footprint Network reference dataset, for a 1996–2005 period. Regional values vary by more than an order of magnitude, and these are not measurements of any particular product.

Table sources

What the numbers are genuinely good for

  • Comparing broad categories: animal products consistently require far more water than plant products, and that conclusion is robust across methods
  • Identifying where blue water pressure is concentrated — irrigated cotton, rice and almonds in arid regions are genuinely water-intensive in the way that matters
  • Understanding virtual water trade: importing food is importing the water used to grow it, which is how water-scarce countries function at all

What they are not good for

  • Assessing an individual product. Rain-fed beef in Wales and feedlot beef in an irrigated arid region have very different footprints and the same global average
  • Implying that reducing consumption of a high-footprint food frees up that water for other uses. Green water is location-specific and mostly not transferable
  • Comparing across regions using a global average, which is what most published comparisons do

Sources

More on water use