Home filtration works. The problem is that filters are marketed as general-purpose purifiers and sold on the impression that they remove contaminants broadly, when each technology removes a specific and quite narrow set.

What each type actually removes

Household filtration by technology
TypeRemovesDoes not removeCertification
Jug filter (carbon + ion exchange)Chlorine taste, some metals, some hardnessNitrate, fluoride, bacteria, most PFAS, saltsNSF/ANSI 42; 53 only if specifically certified
Carbon block (plumbed-in)Chlorine, pesticides, THMs, lead if certified, long-chain PFASSalts, nitrate, fluoride, viruses, short-chain PFASNSF/ANSI 42 and 53
Reverse osmosisAlmost everything dissolved: salts, nitrate, fluoride, arsenic, lead, PFAS, pathogensSome dissolved gases; nothing if the membrane is damagedNSF/ANSI 58
Water softenerCalcium and magnesium hardnessEverything else; adds sodiumNSF/ANSI 44
UV steriliserBacteria, viruses, protozoaAnything dissolved; provides no residual protectionNSF/ANSI 55
Ceramic filterBacteria, protozoa, sedimentViruses, dissolved substancesVaries
DistillerSalts, metals, nitrate, fluoride, pathogensVolatile organics, which distil overVaries

Choosing by problem, not by product

Chlorine taste
Any carbon filter, including a jug. The cheapest problem to solve.
Lead
A carbon block specifically certified for lead, or reverse osmosis. Best solved by replacing the lead pipework.
Hardness and limescale
Ion exchange softener for the whole house, or RO at the drinking tap. Note softeners add sodium.
Nitrate
Reverse osmosis or a nitrate-selective ion exchange unit. Carbon does nothing.
PFAS
Reverse osmosis is the most reliable. Carbon works for long-chain compounds and much less well for short-chain ones.
Bacteria on a private supply
UV, with pre-filtration to reduce turbidity — UV cannot work through cloudy water.
Everything, on an unknown supply
Test first. Buying treatment before knowing the problem is how people end up with the wrong technology.
How activated carbon works

Carbon removes organic molecules by adsorption onto an enormous internal pore surface. Capacity is finite, and an exhausted filter looks exactly like a fresh one.

How activated carbon worksWater containing chlorine, pesticides and taste compounds enters a bed of activated carbon granules. Each granule has an internal pore network with a surface area around a thousand square metres per gram. Organic molecules stick to those pore surfaces and are removed from the water. Dissolved salts, nitrate and metals in solution pass through unaffected. Once the pore surfaces are occupied, the filter stops working, with no visible change.not adsorbedWater inchlorine, pesticides, tasteCarbon bed~1,000 m² per gramAdsorbedorganics held in poresWater outorganics removedPasses straight throughsalts, nitrate, hardness, PFAS (short-chain)Exhaustionno visible warning
Certification is specific
A carbon filter certified to NSF/ANSI 53 for lead is certified for lead. It is not thereby certified for PFAS, or for anything else.
Why replacement discipline matters
Performance declines gradually and invisibly. A long-overdue cartridge can pass through everything it was fitted to remove.
Biological growth
A damp, nutrient-rich carbon bed supports bacterial growth. Household filtered water should be refrigerated and used within a day or two.

Two things that go wrong

The first is cartridge replacement. Carbon has a finite adsorption capacity, and when it is exhausted it removes nothing. There is no visible change, no taste change and no warning. A long-overdue cartridge is a filter housing full of nothing.

The second is bacterial growth. A damp carbon bed full of adsorbed organic matter is a good environment for bacteria, and removing the chlorine residual removes the protection against them. Filtered water should be refrigerated and used within a day or two, and jug filters should not be left standing warm.

Match a treatment to your problem

Sources

More on water treatment